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360 Chicago Press Kit


360 CHICAGO, the 94th-floor observation deck at the 875 N. Michigan building (the former John Hancock Center), is a must-visit attraction for locals and travelers, offering the best views of Chicago’s iconic cityscape, lakefront and beyond. 360 CHICAGO makes for a memorable family outing, date night or photography shoot, and offers a unique vantage point for many of Chicago’s major special events, including the Air & Water show, fireworks displays, boat races and more. The experience embraces Chicago’s unique neighborhoods, history and culture by incorporating local vendors and artists in events and regular programming, food and beverage options, decor and more.
The 17,000-square foot observation deck is home to TILT, Chicago’s highest thrill ride. TILT is a glass vestibule that leans guests out at a 30-degree angle, 1,030 feet over the Magnificent Mile and is currently the only ride of its kind around the world. Opening in 2014, TILT has welcomed millions of riders, many to face their fear of heights. 360 CHICAGO is also home to CloudWalk, the highest open-air viewing deck in the city featuring artwork by local artists.


Chicago’s highest cocktail lounge is also located at 360 CHICAGO. CloudBar welcomes guests to grab a specialty cocktail or local brew and relax while enjoying the unbeatable views, day or night. The cocktail menu is inspired by Chicago’s neighborhoods, like the “Heavenly Martini,” inspired by the Kit Kat Lounge in Lakeview, the “Gold Coast Manhattan” inspired by Gold Coast, and “The ‘L’ Fashioned” inspired by The Loop. Local brews are on tap, while coffee options from Chicago-made Kikwetu Coffee and mocktails are also available. The vibrant atmosphere has been described as “European design meets Chicago’s neighborhoods in the clouds.” 


360 CHICAGO has been operated by Magnicity since 2014, the global leader in elevated urban leisure. Magnicity partners with leading global tour agencies across four continents and has experiences at the Paris Montparnasse Tower, Berlin’s TV Tower, the Euromast in Rotterdam, the Varso Tower in Poland and, of course, 360 CHICAGO. Founded in 1974 and then rebranded to Magnicity in 2020, their mission is to magnify cities in every way by bringing together locals and tourists and offer a higher stage to local artists, creators and small businesses. More information can be found on the website at and on social  @360CHICAGO and @CLOUDBARCHICAGO. 

Press Photos

Nichole Benolken

Managing Director

Nichole joined 360 CHICAGO as Managing Director in 2013. Over the past decade, she has managed over $14 million in capital investment, executed the repositioning and introduction of a new brand, and built a best-in-class team of professionals that have propelled 360 Chicago to record high revenue and profitability. Most recently, Nichole executed the renovation and opening of the widely acclaimed CloudBar at 360 CHICAGO.


She proudly serves on the Board of Advisors for U.S. Travel Association’s National Council of Attractions and Experiences. She has been a member of the Board of Directors for the Magnificent Mile Association for nearly 10 years and is currently serving as Treasurer for the organization. Nichole also serves on the Executive Committee of the World Federation of Great Towers, a trade association representing observation decks across the globe. 

Film Crews

If you’ve found this page, you probably already have 360 CHICAGO in mind for a shoot. We don’t have to sell you on the spectacular views of the Chicago skyline that span 4 states, but did you know there are no obstructions like high railings and convectors in the windows? If you are interested to speaking to someone about a film or photo shoot, please fill out the form below.

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